He's been in business for 44 years, but Pawtucket Pharmacy owner Bob Audet said he's never before sold a UMass Lowell-inspired product until Perceptiv, an over-the-counter pill that fights the effects of Alzheimer's disease, came along a few weeks ago.
Technically, that's not true. Three years ago, Audet's store was among a handful that sold a product called Memory XL, a bottle of pills that contain six vitamins: folic acid, vitamins B12 and E, and three nutritional supplements: S-adenosyl methionine (SAMe), N-acetyl cysteine (NAC), and Aceytl-L-carnitine. (ACLR).
But Memory XL and Perceptiv are one and the same.
Dr. Thomas Shea, a cell biologist at UMass Lowell who began researching the technology more than 20 years ago, said recently that the only difference is that the university previously had two licenses that split the marketing and distribution of the product. Those licenses have been terminated and now a new company, Waltham-based Sevo Nutraceuticals, is the sole partner.
"Never in my wildest dreams did I think this would go commercial," Shea said during a recent interview at his UMass Lowell office, adding later in an email that the university is "excited to now have a focused, single partner in Sevo who is committed to the success of the product."
Perceptiv is Sevo's first commercial product.
"In laymen's terms, the product is an enhanced cognitive function supplement," said Bernie Prusaczyk, Sevo's chief executive.